Can 140 characters lead to more leads and sales? Absolutely. There are
countless tales of Twitter wins these days. Several companies I follow on
Twitter are Tweeting about their customer success stories. While you can't
tell your whole story in that amount of space, you can pique followers'
interest. Here are a few tips for Tweeting your stories: Education,
Not Promotion - Think of your 140 characters as a teaser, similar to an
email subject line or blog headline. Your subject line should promise the
reader something, and help them understand what they will take away if they
read the rest of your info. Think education, not promotion. Don't push your
product in the Tweet. Ideas: How a small business increased web traffic 400%
ABC Manufacturing saves millions with better inventory management Gaming co
saves equiv of 2 FTEs with online self service Link to the story - ... (more)
Ecosystem at Cloud Expo
TM Forum announced the formation of an ecosystem of major industry players in
the emerging cloud services sector.
The centerpiece of this effort is the creation of the Enterprise Cloud Buyers
Council (ECBC) whose goal is to understand the needs of the largest global
cloud buyers and ensure any impediments to the uptake of cloud technology are
Together with key service and technology suppliers, the ecosystem will
initiate a range of programs designed to remove barriers to the growth of
commercial cloud services.
Among the enterprise buyers joining... (more)
Will iPad succeed? We will know the answer to this question in few months
time but I would like to put my neck out and apply one of my theories about
why such devices succeed example – iPhone, iPod, Blackberry, Palm, Walkman
For any new device to become very popular – it needs to satisfy at least
one and possibly both the following criteria (elegant design is not one of
Does it have a new and very responsive user interaction mechanism suitable
for the form factor on the device? Does it allow user to perform one
important task very effectively which was not easy to d... (more)
Express Logic, Inc., the worldwide leader in royalty-free real-time operating
systems (RTOSes), introduces X-Ware™, an integrated, optimized,
comprehensive middleware solution that provides a solid foundation for
Internet of Things (IoT) development. X-Ware consists of Express Logic’s
ThreadX RTOS and its extensive middleware offerings of FileX, NetX, NetX Duo,
USBX, GUIX, GUIX Studio, and TraceX. Together, they deliver all that’s
needed for embedded systems to meet the functional and usability requirements
of IoT devices.
Although Express Logic’s X-Ware components can operate ... (more)
(May 8, 2003) - Speaking at PeopleSoft's own 2003 Leadership Summit this week
in Las Vegas, the CEO of PeopleSoft Inc, Craig Conway, told his audience that
the i-technology world has reached a historic phase that he characterized as
"the beginning of the end of middleware."
Since PeopleSoft is the world's leading provider of application software for
real-time enterprises and claims that today more than 5,100 organizations in
140 contries currently run its software, Conway's comments have left people
guessing what he might mean. . .especially since PeopleSoft has recently
aligned ... (more)
This year TechWave 2007 took place at Mandalay Bay in Las Vegas. For those of
you who didn't make it, the following is a recap of the events, with a couple
of thoughts and suggestions thrown in.
Officially the only thing going on Sunday was conference registration.
However, there is a private TeamSybase/Sybase reception on Sunday evening
where, among other things, new TeamSybase members are inducted. This year we
added one new member: Roland Smith. Photos of the reception - along with all
the other photos I've taken at TechWave - are available at