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Can 140 characters lead to more leads and sales? Absolutely. There are countless tales of Twitter wins these days. Several companies I follow on Twitter are Tweeting about their customer success stories. While you can't tell your whole story in that amount of space, you can pique followers' interest. Here are a few tips for Tweeting your stories: Education, Not Promotion - Think of your 140 characters as a teaser, similar to an email subject line or blog headline. Your subject line should promise the reader something, and help them understand what they will take away if they read the rest of your info. Think education, not promotion. Don't push your product in the Tweet. Ideas: How a small business increased web traffic 400% ABC Manufacturing saves millions with better inventory management Gaming co saves equiv of 2 FTEs with online self service Link to the story - ... (more)

Ecosystem For Cloud Computing Adoption

Ecosystem at Cloud Expo TM Forum announced the formation of an ecosystem of major industry players in the emerging cloud services sector. The centerpiece of this effort is the creation of the Enterprise Cloud Buyers Council (ECBC) whose goal is to understand the needs of the largest global cloud buyers and ensure any impediments to the uptake of cloud technology are removed. Together with key service and technology suppliers, the ecosystem will initiate a range of programs designed to remove barriers to the growth of commercial cloud services. Among the enterprise buyers joining... (more)

Will iPad Succeed?

Will iPad succeed? We will know the answer to this question in few months time but I would like to put my neck out and apply one of my theories about why such devices succeed example – iPhone, iPod, Blackberry, Palm, Walkman etc. For any new device to become very popular – it needs to satisfy at least one and possibly both the following criteria (elegant design is not one of them): Does it have a new and very responsive user interaction mechanism suitable for the form factor on the device? Does it allow user to perform one important task very effectively which was not easy to d... (more)

Express Logic Eases IoT Development

Express Logic, Inc., the worldwide leader in royalty-free real-time operating systems (RTOSes), introduces X-Ware™, an integrated, optimized, comprehensive middleware solution that provides a solid foundation for Internet of Things (IoT) development. X-Ware consists of Express Logic’s ThreadX RTOS and its extensive middleware offerings of FileX, NetX, NetX Duo, USBX, GUIX, GUIX Studio, and TraceX. Together, they deliver all that’s needed for embedded systems to meet the functional and usability requirements of IoT devices. Although Express Logic’s X-Ware components can operate ... (more)

"The Beginning of the End of Middleware," Says PeopleSoft CEO

(May 8, 2003) - Speaking at PeopleSoft's own 2003 Leadership Summit this week in Las Vegas, the CEO of PeopleSoft Inc, Craig Conway, told his audience that the i-technology world has reached a historic phase that he characterized as "the beginning of the end of middleware." Since PeopleSoft is the world's leading provider of application software for real-time enterprises and claims that today more than 5,100 organizations in 140 contries currently run its software, Conway's comments have left people guessing what he might mean. . .especially since PeopleSoft has recently aligned ... (more)

TechWave 2007

This year TechWave 2007 took place at Mandalay Bay in Las Vegas. For those of you who didn't make it, the following is a recap of the events, with a couple of thoughts and suggestions thrown in. Sunday Officially the only thing going on Sunday was conference registration. However, there is a private TeamSybase/Sybase reception on Sunday evening where, among other things, new TeamSybase members are inducted. This year we added one new member: Roland Smith. Photos of the reception - along with all the other photos I've taken at TechWave - are available at http://public.fotki.com/b... (more)